This article will focus on the running of an affiliate program
instead of the initial software needed and the affiliate directories
you should submit your program to. This article is for people
that are past this stage. If you need that info, visit my site.
These are the basic steps any webmaster should take once their
program is set up. If all you do is install some good affiliate
software and submit your program to a few good affiliate directories
you will begin to make sales with just about no other effort.
That's pretty powerful and it's also a testament to the power
of affiliate programs. However, if you want to make a lot of
sales and serious profits, keep reading.
As with all marketing programs, you will need to put the time
and energy in to building your affiliate program. But, as you'll
find out, just about no other online marketing campaign can
achieve the same substantial return for your time or money.
One of the great advantages to running an affiliate program
is that, although it does take an effort, it takes very little
money to successfully promote your affiliate program once it's
set up. With some effort, it has the potential to be very profitable.
By the very nature of the program, you do not pay for sales
until they are made and then you do not pay the commissions
until the cash for the sale is in your bank account. For this
reason, it is the best way for new sites to begin competing.
The most basic activity in running an affiliate program is looking
for new affiliates and continually growing the rank and file
of affiliates. This is easy and can be done in an hour or two
a day achieving good results. You simply search the web for
sites that you think have relevant content to your site and
are sites that your potential customers are likely to visit.
Once you find a site, you should decide how much effort the
site is worth. If it is a decent site, but not incredible, you
can send them an email about how they can make money by displaying
your banners and text ads. In your email, include a link to
your affiliate program's sign up page. This way they can go
and sign up without any further effort on your part. It's quick
and easy so you can hit a lot of sites and send a lot of email.
When you find a dynamite site that is worth more of an effort
than normal, then skip the initial email and try this... send
the site owner a letter, follow that letter up with an email
and if they do not sign up from those two communications then
give them a phone call. You may find that it might take creating
some custom advertisements, possibly a reciprocal link or simply
personal attention to get them to sign up to your affiliate
program and begin promoting your site. Great sites consistently
get quite a few affiliate requests. So, to get them to pay attention
to yours, and to get them to put the needed effort in, you might
have to differentiate yourself. The letter and phone call will
do this while telling them that you care and you are serious.
Without fail, if you put an hour or two a day in to recruiting
affiliates you will see some results each and every month. The
key is be consistent and not to get discouraged. You will probably
only sign up one affiliate for every ten to twenty sites you
visit and emails you send out. This may not seem worthwhile
but as the affiliates you do sign up begin making sales you
will realize that this efforts builds month by month. The effort
may not seem worth it in the first month. You may only get a
few sales. In the second month, again, you may only get a few
sales but this month you will be adding a few sales generated
from last month's affiliates to this months sales. By the third
month you have some new sales from new affiliates and two months
of past affiliates generating sales this month. You can see
that this pattern will continue month by month. Within six months
you will not only have a nice base of affiliates making sales
each and every month you will also have learned a lot about
recruiting affiliates and you will keep getting better and better
and keep closing more and more new affiliates each month.
Once you have a base of affiliates, you should begin a weekly
affiliate newsletter and blog. Both of these can have the same
text about a new sales theme and/or new materials each week.
Tell your affiliates how to sell your product and what they
should promote. This will not only give them new materials but
it also keeps your site on their mind.
The newsletter will go out to the email address that they used
during sign up. This will usually be one they check consistently
so they will see your name weekly even if they do not act on
the offers you send. The blog is important because it allows
affiliates to comment. You can choose whether to makes the comments
public or not. Even if you keep them private, they will give
you a lot of insight in to what your affiliates think.
So, for the basics, that’s it. Keep a daily recruiting
routine, begin a weekly newsletter and set up a blog. Nothing
too difficult here. It only takes a few hours a day and it will
have a better return than just about any other online marketing
plan available to small businesses.
Being in the Holiday Season now, I am short on time and my blog
will suffer. But, please keep an eye out for more affiliate
building tips. I have had more interest in affiliate marketing
lately than just about anything. So, I will try to keep a consistent
push on writing for this subject. As I have said many times,
affiliate marketing is great for the new and/or cash strapped
entrepreneur. I have sold millions through affiliate programs.
You can too.