How much "work" do you do yourself? How much time, money, and market share are you loosing by figuring everything out for yourself instead of using other recourses that can move you towards profitability in a fraction of the time? If you write down everything you do by yourself during your work days for the next 7 days, I guarantee you'll be shocked at all the time you waste on "figuring it out" instead of "getting it done". Please don't confuse the illusion of productivity simply because your busy. What form of marketing are you using today? Is it working? How well is it working? Are you testing other marketing programs against your best producing marketing strategy? Integration Marketing is a highly effective way to increase your marketing productivity and increase the number of leads that see your marketing message.
This means you can, in all practicality, double, triple, or quadruple your profit enhancing activities by exercising a fraction of the time, effort, and money that your most likely exerting today. Apply this form of Integration Marketing to your next promotion and you could exponentially increase your sales. Write down the top 3 things you think you need to do to get your idea, project, or goal to the next level.
For example, if your objective is to get more prospects to call you for your services. Think about who else has an existing relationship with the highest probability purchaser that would also be interested in your laterally related product or service. If you offer a Blog setup service for $149, you could collaborate with a Graphic Designer (there are tens of thousands of them out there) and offer a $49 referral fee to the designer as an up-sale that they do for you (Parallel Stream #1) to all their clients that they create logos, web sites, headers, and web based videos for. The key here is practical application of the Parallel Stream Concept. Once you get this Parallel system in place with one other Collaboration Actor you can repeat this process over and over.
Once you've created one Parallel Stream it's fairly simple to take that marketing model and apply it in 2, 5, 10 or 20 other similar situations. In this case a Graphic Designer, but how about an Illustrator, a Video Editor, or a PC/MAC repair service. By applying asset leverage to your existing marketing strategy, you could effectively double or triple the effectiveness of your marketing message? Test it and find out, you may just be amazed at the results! Copyright (c) 2007 Christian Fea.
Christian Fea is a Collaboration Marketing Strategist. He empowers business owners to discover how to implement Integration, Alliance, and Joint Ventures marketing tactics to solve their specific business challenges. He demonstrates how you can create your own Collaboration Marketing Strategy to increase your new sales, conversation rates, and repeat business. He can be reached at: http://www.christianfea.com