If you have been involved in running your own online business
you are at least somewhat familiar with the affiliate business.
You have most likely read all the potential of signing up as
an affiliate for a merchant, and then receiving commissions
from the merchant every time you send him a customer.
What is less known in the online business community, is that
the real money is made by the merchant.
Merchants benefit by having affiliates, who are really independent
sales people, promoting their products and services at not cost
The pressure of marketing the merchant’s products is shifted
to the affiliates, who will only earn a commission when they
produce a sale.
Merchants will only incur an expense which comes out of their
sales, so it is a very lucrative relationship for them, while
a tentatively profitable relationship for the affiliate.
So if you really want to be on the winning end of the game you
need to create an affiliate program for your affiliate business.
There are many software packages that will track your affiliate
sales for you, and will even process transaction reports for
you and your affiliates.
Regardless of what you sell you can find affiliates who will
be willing to promote your products and services in exchange
for a commission.
Since you will only be paying your affiliates out of the sales
they produce for you, you can be assured of only sending them
money when they are making money for you.