If you’ve been building an opt-in list, you are on the
right track to making a living online. If you have yet to start
building your list, you need to get started right away! A quality
list is worth a lot of money, if you know how to use it. Notice
the word ‘quality’….not ‘quantity!’
A list does not have to be huge to turn a profit. Again, if
you have a quality list, you can turn out a quality newsletter,
and then you can learn how to use your newsletter to promote
your affiliate programs.
First you should note that the newsletter must be of high quality.
Just sending your list advertisements will not cut it in today’s
competitive online market place. Your subscribers do not want
advertisements – they can find those anywhere. What they
want is quality up-to-date information. As a marketer, you produce
that information, and build the information around one of your
Start by choosing a product that you feel your highly qualified
list will be interested in. Really think about this long and
hard, and make sure that you pick a quality product or service.
If you’ve used your newsletter in the right way up to
this point, your subscribers will put a lot of faith in your
recommendations – and you are about to make a recommendation.
With that product, write an article. The article should not
be about the product – unless it is a review of the product.
Instead, it should pertain to something that relates to the
use of that product. For instance, if you are advertising a
shampoo, you would probably want to write an article about hair
care – not about the shampoo.
You can work the product into the article in various ways. For
instance, if you are just promoting one product with your article,
at the end of the article, you might suggest to your readers
that using brand x – with your affiliate link –
will help them achieve better results or that you’ve found
that this brand is better than that brand, or something along
If you are promoting several products within one article, spread
them about throughout the text, but make sure that your article
doesn’t become one big advertisement – and avoid
promoting too many products within one article. Also avoid including
more than one article in each issue of your newsletter. You
want your visitors attention to remain focused – and if
you give them information overload in one issue, your chances
of making any sales at all diminish!
It is vital that you use a professional link cloaker. You do
not want your affiliate link to look like an affiliate link!
A link cloaker will change the text of your link, but when clicked,
the linked cloak will take your reader to the site with the
product that you are promoting – and you will get credit
for the sale. Using a link cloaker also prevents link hijacking
– where someone exchanges your affiliate ID with their
own affiliate ID in the link.
Be personable with your readers. Become their friend. Let them
know that you are looking out for them, and that you are interested
in helping them achieve something. Developing a relationship
with your readers is the key to getting them to trust your recommendations.